Jimmy Choo announced the launch of Project PEP with the Elton John AIDS Foundation last night at Selfridges. PEP stands for "post-exposure prophylaxis", drugs which if given to those exposed to the HIV virus within 72 hours of exposure reduces the chances of developing the virus by 79 per cent.This project is designed to support the funding of the Simelela center in South Africa. Jimmy Choo will donate 25% of the net sales from the project to the Elton John AIDS foundation.
Apparently, there are already 1000 names on the waiting list for this limited edition punk rock motif print with studs collection!
Visit www.ejaf.com for further information or www.jimmychoo.com
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