Started in Beverly Hills by a husband and wife team, Sprinkles is America's most famous cupcake bakery and a favorite amongst celebraties in Hollywood. Oprah has also featured Sprinkles in her magazine, such is its popularity.
The best selling is the red velvet with cream cheese frosting and is made with dark callebaut cocoa. It has an interesting deep rich flavor to it and I love how moist the texture is. To my taste, the frosting could have a little less sugar thought some people regard the sweetness of the icing as complimenting the cupcake.
Cupcakes at Sprinkles are baked fresh throughout the day. Its best to eat it the day you buy it as it has no preservatives.
They sell for US$3.25 per cup cake.
More often than not, be prepared to line up!
http://www.sprinkles.com/
Pictures courtesy of Cher Lim
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